The Buds n’ Bloom rebrand was designed to reflect the shop’s vibrant personality while maintaining a professional identity, perfect for everyday bouquets and elegant wedding arrangements. The design is center around showcasing the shop’s artistry through typography and illustration. The modern san serif type with slight variation in line weight balances modern elegance and approachability. The simple san serif type used on the back of the card keeps it simple and readable. Simple floral illustrations make the business card more vibrant and replicate the organic forms found in real bouquets. The typography and illustration create a nice contrast with each other and the illustrations slightly overlap with the space around the type to show how lush the flowers are. The overall design communicates Buds n’ Blooms identity by combining their personality with professionalism. It feels personal, refined,
and creative.