/ Typography/ Adobe Photoshop/ Branding/ Adobe IllustratorComfrey
The Comfrey typeface is shaped in re-grounding rather than re-branding, growing the brand’s authority as a pioneer of clean beauty. It draws directly from Aveda’s founding philosophy that beauty is holistic, nature is the source, ritual matters, and the Earth is a responsibility, not a resource.
Many iterations were made to explore how decorative the typeface should be, focusing on making it feel botanical without relying too heavily on swashes.
Many iterations were made to explore how decorative the typeface should be, focusing on making it feel botanical without relying too heavily on swashes.