/ Typography/ Adobe Photoshop/ Branding/ Adobe IllustratorComfrey
The Comfrey typeface is shaped in re-grounding rather than re-branding, growing the brand’s authority as a pioneer of clean beauty. It draws directly from Aveda’s founding philosophy that beauty is holistic, nature is the source, ritual matters, and the Earth is a responsibility, not a resource.
Many iterations were made to explore how decorative the typeface should be, focusing on making it feel botanical without relying too heavily on swashes.
